Why Values are Important

Our values inform our thoughts, words, and actions. 

Our values are important because they help us to grow and develop. They help us to create the future we want to experience.

Every individual and every organization is involved in making hundreds of decisions every day. The decisions we make are a reflection of our values and beliefs, and they are always directed towards a specific purpose. That purpose is the satisfaction of our individual or collective (organizational) needs.

When we use our values to make decisions, we make a deliberate choice to focus on what is important to us. When values are shared, they build internal cohesion in a group. 

Learn More: about The Barrett Model

There are four types of values that we find in an organizational setting: individual values, relationship values, organizational values, and societal values.

Individual Values

Individual values reflect how you show up in your life and your specific needs-the principles you live by and what you consider important for your self-interest. Individual values include enthusiasmcreativityhumility, and personal fulfillment.

Relationship values

Relationship values reflect how you relate to other people in your life, be they friends, family, or colleagues in your organization. Relationship values include opennesstrustgenerosity, and caring.


Learn More: Theoretical Support for the Barrett Model

Organizational values

Organizational values reflect how your organization shows up and operates in the world. Organizational values include financial growthteamworkproductivity, and strategic alliances.

Societal values

Societal values reflect how you or your organization relates to society. Societal values include future generationsenvironmental awarenessecology, and sustainability.


EXPLORE YOUR VALUES: Take the free Personal Values Assessment



READY FOR YOUR ORGANIZATION TO THRIVE?