BVC Brand Guidelines

Welcome to the new Barrett Values Centre brand! This evolution is inspired by the essence of the Barrett Model while emphasizing the collaboration and interconnection of people at the heart of what it takes for organizations to thrive.

These brand guidelines & resources provide you with the tools needed to share the BVC message clearly and consistently across all platforms. Whether it’s an online presentation, printed materials, or a client report, you can share our values-driven content with confidence.

FONTS & TYPOGRAPHY

Our typography supports the BVC brand through its modern look, easy accessibility, and strong visual identity. Used correctly, it keeps BVC materials consistent, clean, and impactful.

HEADINGS & SUB-HEADINGS

This typeface should be used for titles, headlines, and sub-headings. It should not be used for large blocks of text or paragraphs.

MONTSERRAT 

 

Variations & Usage:

Regular – ALL CAPS 

Bold – Sentence Case or ALL CAPS

 

Also available for free download from Google Fonts.

Sizes:

  • Heading 1 – 40px

  • Heading 2 – 28px

  • Heading 3 – 20px

  • Heading 4 – 19px

  • Heading 5 – 15px
  • Heading 6 – 13px

BODY TEXT

This typeface is for use with sentences, paragraphs, captions, and large bodies of text. It should not be used for headings or sub-headings.

ROBOTO 

 

Variations:

Regular

Bold

Italic (use sparingly)

 

Also available for free download from Google Fonts.

LOGOS & VARIATIONS

The BVC logo strikes a modern balance of color and white space. The full-color logo should only be used on a solid white or light-grey background. The negative space in the logo files provided should never be cropped without first consulting the BVC Marketing Department.

BARRETT VALUES CENTER LOGOS

BVC LOGOS (WITH TAGLINES)

STACKED

WITH TAGLINE

INLINE

WITH TAGLINE

BVC LOGO (WITH URL)

STACKED

WITH URL

INLINE

WITH URL

BARRETT CERTIFIED CONSULTANT LOGO

COLORS

Color is an essential element to our brand identity. The BVC colors are bright, clean, and friendly. The new BVC brand relies heavily on the use of white space to allow each piece of content to stand out. The seven colors in the logo are inspired by the Seven Levels Model, and can be used to add emphasis to important content or as accent colors in an otherwise monochromatic space.

BVC Purple

 

 

Hex – #6C318D
RGB – 108, 49, 141
CMYK – 71, 97, 4, 0

BVC Blue

 

 

Hex – #2374B4
RGB – 35, 116, 180
CMYK – 85, 51, 4, 0

BVC Teal

 

 

Hex – #23B5B4
RGB – 35, 181, 179
CMYK – 73, 4, 34, 0

BVC Green

 

 

Hex – #8DB82B
RGB – 141, 184, 43
CMYK – 51, 8, 100, 0

BVC Yellow

 

 

Hex – #F9C213
RGB – 249, 194, 19
CMYK – 2, 24, 100, 0

BVC Orange

 

 

Hex – #F16623
RGB – 241, 102, 35
CMYK – 0, 74, 99, 0

BVC Red

 

 

Hex – #BC282E
RGB – 188, 40, 46
CMYK – 18, 98, 91, 8

BVC Black

 

 

Hex – #333333
RGB – 51, 51, 51
CMYK – 69, 63, 62, 58

BVC Gray

 

 

Hex – #d6d6d6
RGB – 214, 214, 214
CMYK – 15, 12, 12, 0

 THE BARRETT MODEL

The Barrett Model was developed by Barrett Values Centre and describes the evolutionary development of human consciousness. The model should not be altered in any way and the copyright should always be visible.

THE BARRETT MODEL (BLANK)

THE BARRETT MODEL (WITH TITLES)

THE BARRETT MODEL

BALANCE INDEX

FOUNDATION, EVOLUTION, IMPACT

THE BARRETT MODEL (WITH DESCRIPTIONS)

THE BARRETT MODEL

THE BARRETT MODEL

WITH POTENTIALLY LIMITING VALUES

BARRETT LEADERSHIP MODEL

DOWNLOADS

The links below allow you to access all of the above-mentioned file types in with a single download.