Welcome to the new BVC brand! This evolution is inspired by the essence of the Barrett Model while emphasizing the collaboration and interconnection of people at the heart of what it takes for organizations to thrive.
These brand guidelines & resources provide you with the tools needed to share the BVC message clearly and consistently across all platforms. Whether it’s an online presentation, printed materials, or a client report, you can share our values-driven content with confidence.
HEADINGS & SUB-HEADINGS
This typeface should be used for titles, headlines, and sub-headings. It should not be used for large blocks of text or paragraphs.
MONTSERRAT
Variations & Usage:
Regular – ALL CAPS
Bold – Sentence Case or ALL CAPS
Also available for free download from Google Fonts.
Sizes:
-
Heading 1 – 40px
-
Heading 2 – 28px
-
Heading 3 – 20px
-
Heading 4 – 19px
-
Heading 5 – 15px
-
Heading 6 – 13px
BODY TEXT
This typeface is for use with sentences, paragraphs, captions, and large bodies of text. It should not be used for headings or sub-headings.
ROBOTO
Variations:
Regular
Bold
Italic (use sparingly)
Also available for free download from Google Fonts.
BARRETT VALUES CENTER LOGOS
BVC LOGOS (WITH TAGLINES)
BVC LOGO (WITH URL)
BARRETT CERTIFIED CONSULTANT LOGO
Color is an essential element to our brand identity. The BVC colors are bright, clean, and friendly. The new BVC brand relies heavily on the use of white space to allow each piece of content to stand out. The seven colors in the logo are inspired by the Seven Levels Model, and can be used to add emphasis to important content or as accent colors in an otherwise monochromatic space.
BVC Purple
Hex – #6C318D
RGB – 108, 49, 141
CMYK – 71, 97, 4, 0
BVC Blue
Hex – #2374B4
RGB – 35, 116, 180
CMYK – 85, 51, 4, 0
BVC Teal
Hex – #23B5B4
RGB – 35, 181, 179
CMYK – 73, 4, 34, 0
BVC Green
Hex – #8DB82B
RGB – 141, 184, 43
CMYK – 51, 8, 100, 0
BVC Yellow
Hex – #F9C213
RGB – 249, 194, 19
CMYK – 2, 24, 100, 0
BVC Orange
Hex – #F16623
RGB – 241, 102, 35
CMYK – 0, 74, 99, 0
BVC Red
Hex – #BC282E
RGB – 188, 40, 46
CMYK – 18, 98, 91, 8
BVC Black
Hex – #333333
RGB – 51, 51, 51
CMYK – 69, 63, 62, 58
BVC Gray
Hex – #d6d6d6
RGB – 214, 214, 214
CMYK – 15, 12, 12, 0