Welcome to the new BVC brand! This evolution is inspired by the essence of the Barrett Model while emphasizing the collaboration and interconnection of people at the heart of what it takes for organizations to thrive.
These brand guidelines & resources provide you with the tools needed to share the BVC message clearly and consistently across all platforms. Whether it’s an online presentation, printed materials, or a client report, you can share our values-driven content with confidence.
This typeface should be used for titles, headlines, and sub-headings. It should not be used for large blocks of text or paragraphs.
Variations & Usage:
Regular – ALL CAPS
Bold – Sentence Case or ALL CAPS
Also available for free download from Google Fonts.
Sizes:
This typeface is for use with sentences, paragraphs, captions, and large bodies of text. It should not be used for headings or sub-headings.
Variations:
Regular
Bold
Italic (use sparingly)
Also available for free download from Google Fonts.
Color is an essential element to our brand identity. The BVC colors are bright, clean, and friendly. The new BVC brand relies heavily on the use of white space to allow each piece of content to stand out. The seven colors in the logo are inspired by the Seven Levels Model, and can be used to add emphasis to important content or as accent colors in an otherwise monochromatic space.
Hex – #6C318D
RGB – 108, 49, 141
CMYK – 71, 97, 4, 0
Hex – #2374B4
RGB – 35, 116, 180
CMYK – 85, 51, 4, 0
Hex – #23B5B4
RGB – 35, 181, 179
CMYK – 73, 4, 34, 0
Hex – #8DB82B
RGB – 141, 184, 43
CMYK – 51, 8, 100, 0
Hex – #F9C213
RGB – 249, 194, 19
CMYK – 2, 24, 100, 0
Hex – #F16623
RGB – 241, 102, 35
CMYK – 0, 74, 99, 0
Hex – #BC282E
RGB – 188, 40, 46
CMYK – 18, 98, 91, 8
Hex – #333333
RGB – 51, 51, 51
CMYK – 69, 63, 62, 58
Hex – #d6d6d6
RGB – 214, 214, 214
CMYK – 15, 12, 12, 0