CUSTOMER VALUES ASSESSMENT

Understanding Your Customers’ Perspective on Your Brand

The Customer Values Assessment provides you with a detailed report on what values customers appreciate about your organization, what values they would like to see given more emphasis, and what values are important to your customers in their daily lives. Knowing what is important to customers and how they see your organization helps you improve your culture and your brand.

When you show you care about your customers, they will care about you.

INSIGHTS FROM A CUSTOMER VALUES ASSESSMENT

Diagrams

In one simple picture, see how your customers see your culture. Find out what is important to them, how they experience the organization, and what changes they would like you to make.

Cultural Entropy® Score

Learn what factors keep customers from experiencing the full potential of your products & services?

Values Jumps

Learn which values in your culture are most important to your customers.

A DEEPER DIVE INTO YOUR CULTURE

Additional Perspectives

Review the data from different angles to deepen the exploration and understanding of the customer perspective.

Written Reports

Custom analysis reveals insights that challenge your thinking and shine light on the way forward.

Espoused Values Analysis 

The core values on the wall may stir cynicism or they may be alive in every meeting, decision, and action. Find out which of your espoused values are recognized and important to your customers.

Top Twenty Values

Uncover the stories bubbling just beneath the surface in your customers’ minds.

Custom Attributes

Have the flexibility to group values into any categories you choose. See how your culture reflects product safety, ethical consideration, or the environmental needs of your customers.

Report Summary

Identify the patterns that different customer groups see in your organization.

MORE ABOUT THE CUSTOMER VALUES ASSESSMENT

BENEFITS OF THE CUSTOMER VALUES ASSESSMENT

  • The Customer Values Assessment provides you with a way of measuring and managing your customer relationships.
  • The Customer Assessment can generate insightful conversations about how well you are meeting your customers’ “value” needs.

KEY FEATURES

  • Short Survey – The customer survey asks only three questions, is available on-line, and requires only 10-15 minutes to complete.
  • Customizable – The survey is customized to the specific cultural and demographic needs of the customer groups being surveyed.
  • Demographics – The richness of the survey data is determined by the number of demographic categories chosen. There is no limit to the number of demographic categories you can choose.
  • Cost-Effective – The survey is affordable for both small and large communities. Costs are based on the number of reports requested, not on the number of survey participants.
  • Multiple Languages – The online survey and plots are available in multiple languages. Additional languages can easily be added. Written reports are produced only in English.
  • Fast Turnaround –  A survey typically goes from survey initiation to reporting in two to four weeks.

LEARN MORE OR REQUEST A SAMPLE REPORT

Our products are only available through Barrett Certified Consultants.  If you are interested in any of our assessments, please contact us and we will help connect you to a consultant.  If you are interested in becoming Certified yourself, please visit our training page.

READY FOR YOUR ORGANIZATION TO THRIVE?