The Customer Assessment provides you with a detailed report on what values customers appreciate about your organization, what values they would like to see given more emphasis, and what values are important to your customers in their daily lives. Knowing what is important to customers and how they see your organization helps you improve your culture and your brand.
When you show you care about your customers, they will care about you.
In one simple picture, see how your customers see your culture. Find out what is important to them, how they experience the organization, and what changes they would like you to make.
As part of its Cultural Entropy® services, Barrett Values Center measures an organization’s level of dysfunction within its culture by identifying values associated with conflict, friction and frustration. Our services provide a greater understanding of the culture by comparing your organizational functionality to that Barrett Values Center has developed over many years of assessing organizational dysfunction.
Learn which values in your culture are most important to your customers.
Review the data from different angles to deepen the exploration and understanding of the customer perspective.
Custom analysis reveals insights that challenge your thinking and shine light on the way forward.
The core values on the wall may stir cynicism or they may be alive in every meeting, decision, and action. Find out which of your espoused values are recognized and important to your customers.
Uncover the stories bubbling just beneath the surface in your customers’ minds.
Have the flexibility to group values into any categories you choose. See how your culture reflects product safety, ethical consideration, or the environmental needs of your customers.
Identify the patterns that different customer groups see in your organization.