Understanding Your Customers’ Perspective on Your Brand
The Customer Assessment provides you with a detailed report on what values customers appreciate about your organization, what values they would like to see given more emphasis, and what values are important to your customers in their daily lives. Knowing what is important to customers and how they see your organization helps you improve your culture and your brand.
When you show you care about your customers, they will care about you.
INSIGHTS FROM A CUSTOMER ASSESSMENT
Diagrams
In one simple picture, see how your customers see your culture. Find out what is important to them, how they experience the organization, and what changes they would like you to make.
Cultural Entropy®
As part of its Cultural Entropy® services, BVC measures an organization’s level of dysfunction within its culture by identifying values associated with conflict, friction and frustration. Our services provide a greater understanding of the culture by comparing your organizational functionality to which BVC has developed over many years of assessing organizational dysfunction.
Values Jumps
Learn which values in your culture are most important to your customers.
A DEEPER DIVE INTO YOUR CULTURE
Additional Perspectives
Review the data from different angles to deepen the exploration and understanding of the customer perspective.
Written Reports
Custom analysis reveals insights that challenge your thinking and shine light on the way forward.
Espoused Values Analysis
The core values on the wall may stir cynicism or they may be alive in every meeting, decision, and action. Find out which of your espoused values are recognized and important to your customers.
Top Twenty Values
Uncover the stories bubbling just beneath the surface in your customers’ minds.
Custom Attributes
Have the flexibility to group values into any categories you choose. See how your culture reflects product safety, ethical consideration, or the environmental needs of your customers.
Report Summary
Identify the patterns that different customer groups see in your organization.
MORE ABOUT THE CUSTOMER ASSESSMENT
BENEFITS OF THE CUSTOMER VALUES ASSESSMENT
- The Customer Assessment provides you with a way of measuring and managing your customer relationships.
- The Customer Assessment can generate insightful conversations about how well you are meeting your customers’ “value” needs.
KEY FEATURES
- Short Survey – The customer survey asks only three questions, is available on-line, and requires only 10-15 minutes to complete.
- Customizable – The survey is customized to the specific cultural and demographic needs of the customer groups being surveyed.
- Demographics – The richness of the survey data is determined by the number of demographic categories chosen. There is no limit to the number of demographic categories you can choose.
- Cost-Effective – The survey is affordable for both small and large communities. Costs are based on the number of survey participants and the type of reports requested.
- Fast Turnaround – A survey typically goes from survey initiation to reporting in two to four weeks.
Our products are only available through BVC Certified Consultants. If you are interested in any of our assessments, please contact us and we will help connect you to a consultant. If you are interested in becoming Certified yourself, please visit our training page.