The size of your organization is no match for your ambition. Small organizations have to be agile, innovative, and leverage every advantage they can to remain competitive against larger brands.
How do you set up your lean team – where people wear multiple hats and work with limited budgets – for success? A thriving culture is your secret weapon.
Barrett Certified Consultants have worked with thousands of smaller organizations, helping them build the culture and leadership strengths you need to support your success.
We pioneered and perfected the tools for assessing organizational values, and for using that data to forge a targeted, measurable path towards optimal culture. Barrett Analytics are fully customizable to your specific goals.
Certifying an in-house culture lead, or using the guidance of a Barrett Certified Consultant, here’s what you can expect from the process:
You will get a clear picture of what your employees truly care about, enabling you to keep your employees passionately engaged and performing at their best.
The assessment flags the gaps between your current and optimal culture, highlighting any dysfunction in your organization with our Cultural Entropy® score.
The data is the basis for defining measurable goals and an actionable roadmap to a higher-performance culture.
Your journey doesn’t have to break the bank. We offer specific, cost-effective products designed for small organizations and start-ups that help you zero in on the essential areas of your culture that will either make or break your success.
Barrett Leadership Development magnifies the effectiveness of leaders by helping them recognize their true cultural impact and embrace an authentic leadership style. We work with individual leaders and leadership teams to help them cultivate the skills to:
Work more effectively with their colleagues
Better utilise the “soft skills” necessary to create a truly fulfilling and productive workplace
Engage with integrity and authenticity – especially important in smaller organizations
Find greater satisfaction, meaning, and connection in their work
We begin by connecting you with a carefully chosen Barrett Certified Consultant. They will create a program built around your needs and goals, and serve as your trusted guide throughout the process.
Many successful small companies have found cultivating in-house culture specialists to be an invaluable strategy. We offer extensive training resources to help you enhance your organization’s internal cultural expertise.
As a small organization, your secret weapon is values-driven culture. Again and again, culture is rated as equal to or more important than overall compensation in creating employee loyalty.
And smaller organizations have several advantages in creating an optimal culture. You are more agile, closer to your team, and – quite likely – still strongly connected to a deeply-felt sense of mission.
Those all give you a leg up in targeting and building your ideal culture. Worth noting, too, that a values-driven culture process can be especially rich in a small organization. Its emphasis on authentic discovery is an automatic team-builder, and quickly leads to more fulfillment, loyalty, and a greater sense of connection and meaning for employees.
No matter where you are on the spectrum of culture development, you’ll find your status as a smaller organization gives you outsize rewards for your efforts.