Thriving culture is the small business secret weapon

The size of your organisation is no match for your ambition. Small organisations have to be agile, innovative, and leverage every advantage they can to remain competitive against larger brands.

How do you set up your lean team – where people wear multiple hats and work with limited budgets – for success? A thriving culture is your secret weapon.

Barrett Values Centre has worked with thousands of smaller organisations, helping them build the culture and leadership strengths you need to support your success.

Cultural Transformation

We pioneered and perfected the tools for assessing organisational values, and for using that data to forge a targeted, measurable path towards optimal culture. Barrett Analytics are fully customisable to your specific goals.

Working with your in-house culture lead, or with the guidance of a Barrett Certified Consultant, here’s what you can expect from the process:

You will get a clear picture of what your employees truly care about, enabling you to keep your employees passionately engaged and performing at their best.

The assessment flags the gaps between your current and optimal culture, highlighting any dysfunction in your organisation with our Cultural Entropy® score.

The data is the basis for defining measurable goals and an actionable roadmap to a higher-performance culture.


Your journey doesn’t have to break the bank. We offer specific, cost-effective products designed for small organisations and start-ups that help you zero in on the essential areas of your culture that will either make or break your success.

Leadership Development

Barrett Leadership Development magnifies the effectiveness of leaders by helping them recognise their true cultural impact and embrace an authentic leadership style. We work with individual leaders and leadership teams to help them cultivate the skills to:

Work more effectively with their colleagues

Better utilise the “soft skills” necessary to create a truly fulfilling and productive workplace

Engage with integrity and authenticity – especially important in smaller organisations

Find greater satisfaction, meaning, and connection in their work

We begin by connecting you with a carefully chosen Barrett Certified Consultant. They will create a programme built around your needs and goals, and serve as your trusted guide throughout the process.

Building In-House Expertise

Many successful small companies have found cultivating in-house culture specialists to be an invaluable strategy. We offer extensive training resources to help you enhance your organisation’s internal cultural expertise.


As a small organisation, your secret weapon is values-driven culture. Again and again, culture is rated as equal to or more important than overall compensation in creating employee loyalty.

And smaller organisations have several advantages in creating an optimal culture. You are more agile, closer to your team, and – quite likely – still strongly connected to a deeply-felt sense of mission.

Those all give you a leg up in targeting and building your ideal culture. Worth noting, too, that a values-driven culture process can be especially rich in a small organisation. Its emphasis on authentic discovery is an automatic team-builder, and quickly leads to more fulfilment, loyalty, and a greater sense of connection and meaning for employees.

No matter where you are on the spectrum of culture development, you’ll find your status as a smaller organisation gives you outsize rewards for your efforts.