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UK National Values Assessment


Barrett Values Centre (BVC), in consultation with the Office for National Statistics (ONS) and partnership with the charity Action for Happiness, has conducted a major study into the values of the people of the UK as a whole, with separate breakdowns for the people of Scotland, Wales, Northern Ireland, and the nine different regions of England.  In October 2012, the UK National and Community Values Assessment 2012 asked 4000 people living in the UK about the values that are most important to them personally; the values they currently experience in their nation and community; and the values they would like to experience in their nation and community. 

We are sharing the full results here in order to create a new conversation in families, communities, business, schools, and government so we can all take the next steps in becoming a consciously values-driven society. 





Read the Full Report:




Partnerships and Acknowledgements: 


The vision of the UK Values Alliance is: To build a values-driven UK society where all people are consciously aware of and live their values.  We would like to thank Martin Palethorpe and Maureen Watson and the Alliance members for their selfless service to this work.


We would like to thank Glenn Everett (Programme Director – Measuring National Well-being) and his Team at the Office of National Statistics (ONS) for their support and guidance in the design of the survey and the evaluation of the data.


Action for Happiness is a movement of people committed to building a happier society. We want to see a fundamentally different way of life where people care less about what they can get for themselves and more about the happiness of others.  We would also like to thank Mark Williamson (CEO) and his team at Action for Happiness for their support and willingness to partner with us in the dissemination of the results of this study. 


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